Starting challenges
Heel is a pharmaceutical laboratory specialized in the development and manufacture of medicines produced from natural ingredients. They needed >>
- Definition of a unified strategy to attract, convert and retain customers, pharmacies and healthcare professionals.
- Centralization of all customer information on a single platform.
- Centralized tracking of interactions with pharmacies, professionals and customers.
- Coordinated recruitment and referral campaigns.
- Integration with web analytics tools.
- Consolidation and analysis of data from different sources for a comprehensive and strategic vision.
This is how we resolved it
- Initial analysis of the market and competition
- Identify internal and external needs.
- Definition of clear and measurable objectives.
- Implementation of digital tools.
- Restructuring of communication strategy.
- Training and coordination of marketing and sales teams.
- Real-time monitoring and adjustments
- Expansion strategy.
We got
- We increased traffic to Heel’s official website by 40% and achieved a 50% growth in social media interaction in a period of 6 months.
- 5,000 new patient contacts in the database in the first year.
- We increased customer satisfaction by 25% according to post-sale surveys, and improved customer retention rate by 18% in the second year.
- 14% reduction in procurement costs by automating routine tasks in all areas.
- We improved the lead conversion rate by 20% by integrating a CRM that optimized communication between teams.
Team involved
Paolo Bergamelli
Full Stack Developer y Consultor Zoho
Se encarga de que nunca falte Taleggio en la agencia. Un maestro reponiendo siempre a tiempo.
Alejandro Tarín
Product Owner
Product Owner con un gusto exquisito.
Elena Rojo
Responsable de Comunicación, Eventos y Formaciones
Product Owner y Scrum Máster a ratitos
Álvaro O’Donnell
Estrategia Digital y CRO
Habilidad de transformar ideas abstractas y complejas en conceptos sencillos.
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
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